Customers and customer service. Both go hand-in-hand, and both are essential to the success of your business. In today’s competitive marketplace, if you don’t provide good service you won’t attract customers. And without customers, you don’t have a business.

Customer service is real, it matters, and most importantly, it is achievable. Providing good customer service it is not as hard as it sounds.You don’t need to do a business course, you don’t have to send your staff off for weeks of training and you don’t have to invest thousands of dollars. Despite all the talk, there are only four simple questions you need to know.

• What is good service?
  Good service is always doing the right things the right way for customers.

• Why should you do it?
  Good service leads to increased customer satisfaction. This satisfaction builds customer loyalty and in turn contributes to improved business profits. Good service is good business.

• What’s in it for my customers?
  It makes it easier for them to deal with you, they are more satisfied with you and they will want to do more business with you.

• How will you know when you are doing it right?
  Your current customers will keep coming back, new customers will be referred to you from your existing customers, and your business will show the returns.

The Australian Customer Service Awards provides the keys to help you provide successful service, and run a successful business. We can help you connect with your customers by providing you with critical customer feedback that can assist you in strengthening the service you provide to your customers.

At the risk of stating the obvious – customer service IS important. In today’s competitive market, it would be hard to find business people and staff that say the concept of customer service is not important – although their action may not match their words.

Certainly customers are becoming increasingly vocal about the high priority they place on customer service, and businesses are feeling this pressure. As one recent headline succinctly put it, “Companies sink low in customers’ esteem”, with concern about issues of customer dissatisfaction, poor service quality and only token respect for customers.

Don’t let headlines like this describe the quality of your customer relationships. The Australian Customer Service Awards offers every business from 2-200 employees a low cost, high value service that can really make a difference.

Visit our ‘How it Works’ section to find our more or to enter the Awards click ‘Nominate Now’.