The Australian Customer Service Awards has been designed to recognise, encourage and reward small and medium-sized Australian businesses for their excellent treatment of, and positive attitude towards, their customers.

The objectives of the Awards are to:

	Recognise the service levels attained by small and medium-sized Australian companies from which service excellence can be measured.
	Encourage small and medium-sized Australian companies to raise their standard of customer service.
	Reward small and medium-sized Australian companies that provide exceptional customer service.

In achieving these objectives, the Australian Customer Service Awards provide small and medium-sized Australian companies with a unique way to:

	Connect with their customers by seeking out their feedback and responding to their needs
	Cost effectively advertise and promote their commitment to providing an excellent customer service experience and;
	Ultimately enhance business performance through improved customer retention and the generation of new customers