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Wednesday, 17 January 2007
New Awards Pay More Than Lip Service To Customer Service
NEW AWARDS PAY MORE THAN LIP SERVICE TO CUSTOMER SERVICE
The Australian Customer Service Awards were established to recognise small and medium size Australian companies that deliver effective customer service. The Awards act to encourage companies to go beyond paying lip service to customer service, establishing a closer connection with customers and rewarding businesses that pass the Award assessment criteria for delivering a quality customer service experience.
Companies are assessed on their customer service practices in a process that includes customer feedback and a review of staff and management processes as they relate to customer service. Importantly, the Australian Customer Service Awards are designed to encourage each company to better their own performance as opposed to competing against each other. In doing so, companies are encouraged to look within and to embark on a program of continuous service improvement.
Don’t expect to see just one award winner each year either, as awards are presented throughout the year to provide companies with the flexibility to decide when they will participate in the Awards process.
In the past, it has often been difficult for small and medium size companies to obtain formal recognition, but the Australian Customer Service Awards make it a lot more accessible to smaller companies. Ian Lowe, Managing Director of Australian Customer Service Awards, commented, “Being formally recognised for their achievements is often difficult for small and medium size companies because they simply don’t have the financial and people resources required to complete complex, time-consuming certification processes or multiple award entry documents. With the Australian Customer Service Awards we provide companies with a simple, low-cost opportunity to prove to their customers that they value customer service without turning the assessment process into a circus.”
The Awards process follows five simple steps: nomination, payment, assessment, feedback and award allocation. The nomination process is completed online at www.ServiceExcellence.com.au and companies are able to nominate their own company or alternatively customers can nominate someone else’s company. There's even an option to expose poor customer service via the 'Not Good Enough!' feature.
The assessment process includes a Self-Evaluation questionnaire, completed by the nominated company, and customer feedback is sought via our online customer service assessment tool. The assessment is based on world’s best-practice customer service standards. Once completed the Awards team analyse the results and present detailed feedback to the nominated company about their performance.
Depending on the result the nominated company may receive a Platinum, Gold or Silver Award along with access to a range of exclusive benefits that can help Award winners to save money on a wide range of business related products and services. To learn more about the Australian Customer Service Awards visit www.ServiceExcellence.com.au
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Is your customer service winning or loosing you business? Find out by nominating your company for an Australian Customer Service Award today.